Brand Story

CHOU, pronounced as “shu”, means cute in French, is not only a warm emotion that we’d like to pass on to our customers but also because of its phonetic idem in Chinese, which stands for “comfortable”.

We believe that life is enjoyable when we live with passion. We own an international life, which means we are part of those who travel from time to time, live from one country to another. Our Asian and European background brought us to create this particular lifestyle, that we’d love to share with honesty and intimacy. 

We observe the culture differences and introduce interesting products that might wow your life. The products that we consider fun, unique, handy or ecological when possible. They are made from our own hands! 

Those cool stuff are not only representing your character, translating your enthusiasm for life, they also ought to serve you in the right place with excellent quality.